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V DESIGN LAB by Valeria Vigliani is a small jewellery brand. Mainly a One-Woman-Show. 

Valeria Vigliani, the designer behind V DESIGN LAB

  • Valeria, the designer, personally conceives the ideas and designs each single jewellery piece/collection first by hand and then in 3D.
  • She combines tradition (hand-design, hand-finishing by herself or through a local goldsmith studio in Italy) with new technology (3D design, 3D printing for prototyping and for producing other unique pieces or small collections in other materials g. alumide, etc…). 
Valeria Finishing the first FLOWER POWER Ring
  • It’s a local Zurich based brand that:
    • wants to keep alive the artisanal gold-smithing techniques, as the jewelry pieces are hand-finished  
    • while also exploring new technology through 3D printing
    • reducing waste and having a fast & direct result by prototyping
    • produces small quantities mostly in Italy or within the European Union instead of overseas,
    • by collaborating and providing employment fairly for small artisans studios  
    • having a nice, cooperative, productive and inclusive relationships where ideas flow and exchange is very valuable, also fostering a nice work-life balance whenever possible
    • supervising the entire value/manufacturing chain, which is a sort of Km0 production concept
    • recycling and reusing materials, such as metal, whenever possible, for example when pieces need to be modified, the latter are modified whenever possible instead of creating new ones therefore reducing metal waste
    • talking directly to the final consumer whenever possible to collect feedback, sharing ideas, etc… first hand.
V DESIGN LAB working on Rhino
  • Committed to keep exploring the jewellery world, learning everyday and trying to improve every bit of the process in any possible way compatibly with the available tools, skills and time