At V DESIGN LAB Jewellery, every piece begins with a journey — through traveling, architectural or industrial elements, art, nature, through time & emotion. Our recent rebranding is a quiet evolution: a return to essence, a clearer voice, and a refined aesthetic that honours where we come from and where we’re going. Basically we're finally telling our story how it deserves to be told.
Less is More — A New Language of Timeless Beauty
Our new visual identity reflects a deeper sense of calm and intention. Earthy, sophisticated tones like terracotta, soft beige, and ice white create a warm, neutral backdrop against which our jewellery can shine. These hues whisper of sun-warmed stones, timeless architecture, and the serene minimalism that defines our design ethos.
Both our redesigned website — vdesignlab.ch — and our Instagram aesthetic embrace this simplicity. The language is intimate, confident, and rooted in clarity. We speak less — but say more. Every word, like every piece, is chosen with purpose.
For the Woman Who Travels Light, But Thinks Deep
V DESIGN LAB is made for women who are quietly bold. Sophisticated and curious. Effortless in style, yet always seeking something unique. She travels to discover, not to be seen. She reads between the lines, appreciates thoughtful details, and chooses pieces that reflect her story — not the season.
Design Rooted in Traveling, Memory, and Material
The spirit of V DESIGN LAB is born out of contrast — up to now the sleekness of Milan, the minimal elegance of Japan, the rich symbolism of Ancient Egypt, the adventurous yet filled with history and culture faraway land of Australia and the rich flair of Spain. Our founder, Valeria, draws inspiration from art, architectural & industrial elements, nature and every day experiences — but above all, from travel. Through her lens, jewellery becomes a way to translate places, cultures, and personal moments into wearable & unique design.
Abanicos: A Signature Collection
The Abanicos Collection, inspired by the traditional Spanish fan, captures the essence of what we do. Sculptural yet airy, precise yet poetic, its fan-like silhouette speaks to our love of architecture, travel & ancient history. We play intentionally with texture and finish, with form and light to make our women shine. The result is contemporary & timeless elegance. elegance made contemporary. Read more of out inspiration in the photo below.
V DESIGN LAB is a slow jewellery brand
Designed usually in Zurich by Valeria, handcrafted in Northern Italy, and created with longevity in mind. We design fewer pieces — but each with a story behind.
The Journey Ahead
This rebranding marks not a new beginning, but a new way to tell our stories and to stick to our core and passion for understated elegance and uniqueness. V DESIGN LAB is a jewellery brand for women who dig deeper, who love stories, who stand apart. Our pieces are not made to shout — they are made to stay. ✨
V DESIGN LAB Jewellery: Your Journey to Elegance
Discover the new world of V DESIGN LAB → vdesignlab.ch
Also on instagram, follow us here: @vdesignlab
Our rebranding was possible through the collaboration with Bara Caldova.