A few weeks ago I decided to write and introduce V DESIGN LAB Jewellery Project to the Collab Zurich Store Team. A store that I've been following for quite some time and with which I totally felt aligned with the philosophy behind it.

After a positive feedback I had the opportunity to meet with a young yet very determined team. We had an insightful conversation spanning from my jewellery pieces, the store philosophy, accessories & market trends to personal experiences. A background in economics & management definitely made me feel we were talking the same language, although coming from a different wealth of experiences and cultural background. They definitely know what they want and where they are heading to, at least that's the message they convey. We had a honest, direct yet collaborative (the store is called "Collab Zurich" right?) conversation. :)

Well, a long introduction to announce a super exciting news: V DESIGN LAB Jewellery is now stocked at the Uber Cool store Collab Zurich.