This design was actually designed for the DDW - Dutch Design Week in 2017 in line with the theme of the Expo that year: "Stretch". The theme was interpreted in different ways (read more here), one was taking into account the literal meaning of the word. So the INGRANAGGI Hoop Earrings were physically stretched and became a new design: the Pinnacle Earrings.
There's always a story behind each design. Be curious and find out what it is, even if it entails asking the designer directly. Sometimes you'll be amazed! ;)